Business cards are one of the greatest marketing tools you can have. It is not only cost effective but if designed correctly and with the text, they can be highly beneficial. They’re easy to carry in your wallet and fairly inexpensive. They are useful for any business or company whether it is a large well-established company or a relatively new and unknown company.
It is important that your card makes a great impression on your clients. A well-designed business card can effectively help in flourishing your business. It allows your contacts to see that you have taken efforts to make a creative and catchy card and hence there must be something promising about your company. However, if your printed business card looks sloppy and unprofessional, it might just be thrown away, sit around in a drawer or on a shelf collecting dust.
For your cards to be your biggest asset, it must be designed to perfection with an eye-catching shape, thickness, material, font, copy, and color. Below are some considerations to turn your card into the ultimate cool marketing tool:
A business card demands a certain quality to come across professional. It’s not an expensive branding piece comparatively speaking, but if you don’t spend enough, chances are they’ll look shotty. If you choose to print them yourselves on a printer, it will indeed come off looking very unprofessional, creating a terrible first impression in the minds of your clients.
2. Fine details
Do not ignore the more crucial and fine details on your card such as the company logo. A logo is prominent and should be unique as it represents your business, so invest some effort and time in the design of your logo, so it stands out in the crowd.
3. Thickness and font
A thin, flimsy card, pre-made right off the shelf design is not what you want. Also, the font that you choose must be readable and large enough as the small or unreadable text makes a wrong impression. Sizing of the font is also crucial and must be taken into consideration while designing. You need some contrast between typeface, such as bold, light, large and small, etc.
4. Update your card
Make sure that all the information that you have on your card is current. If any information has changed, such as email or phone numbers, you will come off disorganized as you write the new data on your card with a pen in the presence of your potential client; of course, that shows total incompetence.
5. Maximum usability
You also need to maximize the usability of your business cards Don’t be limited to only one side. Use the back as well for more and add a fresh image or more catchy text. However, people have a habit of scribbling on the back so keep some space.
The bottom line is that you need to have a bold and clearly stated business name and logo, so there’s no confusion as to the type of business you operate. You need to include all your current contact information and any other pertinent information regarding your business. Also, remember less can be more. Don’t over do it and get overly wordy or you’ll lose the interest of fast moving potential clients.
For more helps and tips on making the perfect card, check out this video: