The wide range of variables and complexities associated with successful exhibiting at trade shows has made it vital for business managers, and owners educate themselves on best practices and thoughtfully select effective trade show displays.
Here are some best practices for trade show exhibits as you develop a well-executed marketing strategy:
The marketing and sales teams of organizations work hard to achieve their desired target, yet it is difficult for them to judge whether they will be able to reach their target for the given month. When it comes to trade show displays, the marketing department should indeed focus on increasing their sales and only when they have this laser-focused goal of increased sales, should they put forth their efforts in pursuing exhibit events. Any other goal will be a distraction. Sales for your company is the bottom line.
Once the booth has been booked, and the date of participation is known, proper planning should be done by the marketing team in advance to ensure that the participants will bring about some new customers to their organization. In this process, they will have to decide whether they will have to rent the display units or whether they will have to procure new ones.
Of course, it is true that obtaining new displays will cost more as opposed to renting. However, when your company rents display units, the models will vary from event to event. This issue creates an added variable of uncertainty each time you attend and may not be worth the savings. When purchasing a display, you can count on consistency, and therefore a more stress-free marketing event.
When booking the space, your team will need to provide the specs for the display unit that they purchased or rented so you can rent a large enough slot in the exhibition hall. Consider other objects, such as chairs, additional table space to sit with a potential customer, and an area to put your brief case and laptops.
If the marketing team of an organization has already participated in a similar event, they would be wise to capitalize on the experience and stats they’ve attained so they can assume the audience for the next one. If need be, they can tweak their goals and objectives for a better show the next time around.
On the basis of this assumption, the appropriate plans are to be made for attracting the attention of a larger audience. The team should set a realistic goal and not one that is absurd, so they will be able to plan the number of products or brochures to bring along. Additionally, they’ll have to coordinate with the appropriate team to ensure there are enough sales people on hand should the exhibits be well attended.
Designing of the exhibit:
Once the trade show displays are selected – rented or purchased, the marketing department will have to see to it that appropriate branding is available. There are helpful business websites that show the breakdown of requirements for those preparing to participate in trade shows. Your company may have to hire an advertising firm to design cohesive business collateral if the current material is outdated. You’ll also have to make sure you have clean up planned ahead, especially any one-off exhibit materials that can’t be recycled or reused. If you are at the Civic Center in downtown Springfield, you might give choose Waste Focus, a company who specializes in trash removal in Springfield and surrounding cities. If not, you’ll want to contact a similar kind of waste removal company that can bring in temporary dumpster unit and properly dispose of materials, and probably save some money as opposed to calling a generic junk removal company who charge a premium for the same service.
Taking these practices into consideration when planning your next trade show will guarantee a professional representation of your company.
If you would like more information on how to create a good exhibit booth, check out the following video: