7 Tips for a Successful Business Networking Event

Networking events are valuable resources to those who wish to learn more about their industry or connect with other like-minded professionals. Whether you are trying to grow your business or gain employment, business networking events put you in touch with the key business players in your community.

Here are seven tips for a successful business networking event:

Research:
Before you plan on going to any local business gatherings for networking, you should always study the main subjects of the upcoming event. It’s vital to have basic information and knowledge about the various vendors, presenters, and lecturers. It is time well spent to go online and get yourself briefed, so you won’t attend without being fully in tune with the daily goings on and topics to be sold or explored. This knowledge will enable you to tweak or change your presentation style so that you’ll make a good first impression and pick up new potential customers.

Practice Self-Introduction:
It is important to have your introductory speech perfected and recited. People prefer short and crisp information. The most impressive way is to introduce yourself with your name, then the company you work for followed by your role in the enterprise. Keep this information short. In the next sentence or two, try and sell the reason for doing business with your company by addressing the benefits and services offered. However, don’t make the speech sound memorized or canned. Practice makes perfect.

Carry your Business Cards:
It’s imperative that you bring along in a card holder extra business cards for the event. They need to be current and catchy. The worst thing you could do is run out in the beginning or middle of a marketing and networking gig. There’s nothing so unprofessional than to strike up a good conversation only to have nothing to hand them for follow up at the end.

Check Your Social Networking Profiles:
Make sure all your social networking profiles like Facebook, LinkedIn and Twitter are updated on a regular basis. The profile should include information about your business, what they deal in, and description of your role along with contact details. In the case of employees, one can update it with education details, skill set, and past experiences.

Have a blog to share:
Any business that is successful has a current up-to-date website. Also, the most professional companies run a blog. This blog is where you can post monthly, weekly or even daily on your firm’s happenings. There are a lot of tutorials online for you to learn how to run an excellent blog that will attract a following and allow others to comment and share their business blogs. You’ll also be able to link your social media accounts and continue all your networking online as well as in person.

Do Several Events:
Don’t limit yourself to a single event. Successful businesses are always filling their calendars with events locally as well as nationally. If you hire a sales associate or have the time yourself to travel and attend several events, you will be able to meet others who share the same vision and passion for your line of work. As that passion grows, so will your sales. You might even discover those who want to partner with you or trade resources.

Follow up:
It’s vital that you follow up on every contact you make at any given event, and you’ll need to follow up more than once in most cases. All your event-attending goes to waste if you or your sales person do not take this critical action. It’s advised that you jot down information on the day of the event, taking note of the conversation and other details that you talk about with a given passer-by. Otherwise, your email or phone call will be confusing and unorganized and much valuable time and resources will have been wasted.