6 Tips for a Successful Trade Show

Research Leads
First off, it can be expensive to be a vendor with a full exhibit at a Trade Show, if you do it right. That said, don’t go if you can’t make a profit with considering how much you had to spend in the first place. It’s prudent to do a lot of sales leg work well before the date of the show. If you’ve attended in the past, hopefully you have some old leads in your database that you can use to call and set up new appointments at the upcoming show. Or, do some research and find out, if at all possible, who will attend this show and reach out to them in advance. If you’re going to take the time to attend and invest in a trade show, do your homework and make the most of it.

Current Branding
Get your best designers involved to make your booth attractive and in touch with the times. Your branding needs to be current with trends of the year, and all brochures, website, business cards, signage need to be cohesive and sharp. Be sure you have social links up and working, even see to it they are regularly updated weeks before the event. Also, double-check your business cards and make sure the info on them is all current. Here is an article that might help you, on the Basic of Branding.

Be Awake
It’s imperative that the reps who are with you on the day of the trade show are all on the same page; awake. All should be dressed sharp, and conscious in how they are presenting themselves each minute. This awaremesss is work, but it will set you apart from many other companies. Too often, people are “sleeping” on the job. i.e., they are functioning, but not really. Your team should engage each person that walks your way, with a genuine attitude of kindness and alertness – whether or not they are a potential sale. Be kind to all, and look out for the interests of others and the energy at your booth will attract others of the same mind. In this way, you’ll be greeting and meeting those whom you were intended, and your show will be a success.

Present Yourself
Make sure the trade shows you choose are those where you can make a presentation. Be sure that you speak about your industry and the trends and opportunities that are forthcoming. If you have good content and are there to boost the business of others, as well as your own, you will flourish in your reputation as a business person as well as boosting that of your company.

Market Beforehand
Be sure to market the upcoming trade show. Again, remember, you want to have the attitude of one who wants the benefit of all, not JUST your company. This attitude draws people and all good things to you. You can promote it weeks in advance, months or even a year if it’s a big one. Write about it on your current and up-to-date blog, and send the links throughout your social media network. Have brochures made and mail them to whatever lead lists you have, and do whatever PR possible through word of mouth as you have business meetings and luncheons with others in your field.

So, these are the very basics, but very doable and should be the minimum of all your efforts to pull off this next trade show as a success. Good luck!

How to Become a Corporate Event Manager

Event Management is a massively growing industry currently in our country and the world, and it’s only going to increase as technology and population continue to grow. If you’re brainstorming ideas and are considering becoming an Event Manager, you should research your potential in this field first.

It can be complicated to organize a large corporate event. One has to be very organized, disciplined, able to delegate and a strong leader to succeed. There are many contractors, vendors, and consumers to consider and tend to – and substantial money at stake.

If you’re curious about the revenue of Event Managers, it will depend on their qualifications, education, and experience as well as the corporate contacts they have. One thing you may consider is becoming an entrepreneur yourself after you’ve gained some work experience. This way, you understand experientially how what it is like on both sides of the table. There’s no doubt you’d be worth more with your experience. But generally, you can expect to make $66k-85k as an average event manager. If, however, you are savvy and a perfect match for this type of work, the sky’s the limit as you’ll invariably meet some wealthy business people along the way and come across exciting opportunities to make more.

What the job entails
An Event Manager career often demands lots of energy, flexibility, ambition as well as good communication, diplomatic and excellent Public Relation skills. You need the ability to stay focused with a keen eye for detail. Certainly, you need to be a life-long learner always looking to improve your marketing skills, organizational and technical skills while keeping abreast of the market and its continuous changes.

Anyone is welcome to organize non-corporate events without the need for qualifications or certificates so long as you are savvy and have the leadership skills to do so. However, if you’re interested in organizing cooperate events as a life career, you will need some background skills and education to qualify for a decent paying and stable job that allows lots of room to grow.

Typically those who choose this career path opt for getting a degree in hospitality or event management, tourism and or business administration. These events are critical for the vibrancy of any successful company as they are prime conditions for networking and selling a company’s products or promoting their brand and reputation. If you have a few years of solid marketing and sales experience and fit the role well for a particular label and company, you may get your foot in the door and fast-track it to a high-paying career. Of course, this would be ideal.

More often than not, however, you will follow the traditional path of entering into the field by applying to an event management company once you’ve earned your degree. You may even be able to intern while still in school or get in as an apprentice if you find the right business. This option is advantageous because you’re able to gain experience as you continue your studies.

What to expect on the Job
What you can expect is a lot of hard work. This career can be rewarding as you may get to travel extensively and meet fascinating and ambitious people. But, it’s not without its price tag. At times, you’ll have to work in the hot sun or work away from home for months as there is not a fixed, set schedule in this line of work. You will be unable to benefit from stability in any form, and your stress levels can be high until you learn to balance yourself during fast-paced stints of set up and break down. Additionally, you will be on your feet most of the day. You’d be wise to enter into this physically fit.

To do well in this field, you should be an extrovert and go-getter with a vision to be an entrepreneur at some level and have an eye for advancement.

So, if you’re cut out for this speedy lifestyle, it will be a rewarding challenge. But, if you’re the type who enjoys a cup of tea and a good book by the fireplace along with your lap-cat, this may not be the job for you.


Best Practices for Trade Show Exhibits at the Civic Center

The wide range of variables and complexities associated with successful exhibiting at trade shows has made it vital for business managers, and owners educate themselves on best practices and thoughtfully select effective trade show displays.

Here are some best practices for trade show exhibits as you develop a well-executed marketing strategy:

Think sales:
The marketing and sales teams of organizations work hard to achieve their desired target, yet it is difficult for them to judge whether they will be able to reach their target for the given month. When it comes to trade show displays, the marketing department should indeed focus on increasing their sales and only when they have this laser-focused goal of increased sales, should they put forth their efforts in pursuing exhibit events. Any other goal will be a distraction. Sales for your company is the bottom line.

Plan early:
Once the booth has been booked, and the date of participation is known, proper planning should be done by the marketing team in advance to ensure that the participants will bring about some new customers to their organization. In this process, they will have to decide whether they will have to rent the display units or whether they will have to procure new ones.

Of course, it is true that obtaining new displays will cost more as opposed to renting. However, when your company rents display units, the models will vary from event to event. This issue creates an added variable of uncertainty each time you attend and may not be worth the savings. When purchasing a display, you can count on consistency, and therefore a more stress-free marketing event.

Determine space:
When booking the space, your team will need to provide the specs for the display unit that they purchased or rented so you can rent a large enough slot in the exhibition hall. Consider other objects, such as chairs, additional table space to sit with a potential customer, and an area to put your brief case and laptops.

Target audience:
If the marketing team of an organization has already participated in a similar event, they would be wise to capitalize on the experience and stats they’ve attained so they can assume the audience for the next one. If need be, they can tweak their goals and objectives for a better show the next time around.

On the basis of this assumption, the appropriate plans are to be made for attracting the attention of a larger audience. The team should set a realistic goal and not one that is absurd, so they will be able to plan the number of products or brochures to bring along. Additionally, they’ll have to coordinate with the appropriate team to ensure there are enough sales people on hand should the exhibits be well attended.

Designing of the exhibit:
Once the trade show displays are selected – rented or purchased, the marketing department will have to see to it that appropriate branding is available. There are helpful business websites that show the breakdown of requirements for those preparing to participate in trade shows. Your company may have to hire an advertising firm to design cohesive business collateral if the current material is outdated. You’ll also have to make sure you have clean up planned ahead, especially any one-off exhibit materials that can’t be recycled or reused. If you are at the Civic Center in downtown Springfield, you might give choose Waste Focus, a company who specializes in trash removal in Springfield and surrounding cities. If not, you’ll want to contact a similar kind of waste removal company that can bring in temporary dumpster unit and properly dispose of materials, and probably save some money as opposed to calling a generic junk removal company who charge a premium for the same service.

Taking these practices into consideration when planning your next trade show will guarantee a professional representation of your company.

If you would like more information on how to create a good exhibit booth, check out the following video:


7 Tips for a Successful Business Networking Event

Networking events are valuable resources to those who wish to learn more about their industry or connect with other like-minded professionals. Whether you are trying to grow your business or gain employment, business networking events put you in touch with the key business players in your community.

Here are seven tips for a successful business networking event:

Before you plan on going to any local business gatherings for networking, you should always study the main subjects of the upcoming event. It’s vital to have basic information and knowledge about the various vendors, presenters, and lecturers. It is time well spent to go online and get yourself briefed, so you won’t attend without being fully in tune with the daily goings on and topics to be sold or explored. This knowledge will enable you to tweak or change your presentation style so that you’ll make a good first impression and pick up new potential customers.

Practice Self-Introduction:
It is important to have your introductory speech perfected and recited. People prefer short and crisp information. The most impressive way is to introduce yourself with your name, then the company you work for followed by your role in the enterprise. Keep this information short. In the next sentence or two, try and sell the reason for doing business with your company by addressing the benefits and services offered. However, don’t make the speech sound memorized or canned. Practice makes perfect.

Carry your Business Cards:
It’s imperative that you bring along in a card holder extra business cards for the event. They need to be current and catchy. The worst thing you could do is run out in the beginning or middle of a marketing and networking gig. There’s nothing so unprofessional than to strike up a good conversation only to have nothing to hand them for follow up at the end.

Check Your Social Networking Profiles:
Make sure all your social networking profiles like Facebook, LinkedIn and Twitter are updated on a regular basis. The profile should include information about your business, what they deal in, and description of your role along with contact details. In the case of employees, one can update it with education details, skill set, and past experiences.

Have a blog to share:
Any business that is successful has a current up-to-date website. Also, the most professional companies run a blog. This blog is where you can post monthly, weekly or even daily on your firm’s happenings. There are a lot of tutorials online for you to learn how to run an excellent blog that will attract a following and allow others to comment and share their business blogs. You’ll also be able to link your social media accounts and continue all your networking online as well as in person.

Do Several Events:
Don’t limit yourself to a single event. Successful businesses are always filling their calendars with events locally as well as nationally. If you hire a sales associate or have the time yourself to travel and attend several events, you will be able to meet others who share the same vision and passion for your line of work. As that passion grows, so will your sales. You might even discover those who want to partner with you or trade resources.

Follow up:
It’s vital that you follow up on every contact you make at any given event, and you’ll need to follow up more than once in most cases. All your event-attending goes to waste if you or your sales person do not take this critical action. It’s advised that you jot down information on the day of the event, taking note of the conversation and other details that you talk about with a given passer-by. Otherwise, your email or phone call will be confusing and unorganized and much valuable time and resources will have been wasted.


5 Reasons to Have an Exhibit at a Trade Show

Whether you are an established brand or you’re just starting out, attending a trade show is a must. It gives you the opportunity to communicate directly with many prospective clients and answer all their queries. Here are five (and here are more!) reasons to have an exhibit at a trade show:

1. Face to Face Marketing 
Because of the increasing popularity of social media networks, most businesses are focusing more on Internet Marketing. However, in spite of the rise in social media, face to face marketing is still the best way to market your brand. Since you are directly communicating with the customers, you will get to know what exactly they are seeking. Ask them to give an opinion about your product, Thus, apart from getting plenty of potential leads, you will also get to know the public’s opinion about your products or services. You can use this information to further improve your product.

2. Check out the Competition
In a trade show, plenty of other businesses of your industry will also be there to sell their products. Just walk around the entire area and see what your competitors are doing. Check out their marketing strategies and their pricing. Note down all the information which you manage to collect. It is the job of your marketing department to carefully scrutinize the information later on. The competitions information will help you to know where exactly you stand and how to further improve your business.

3. Interact with Industry Leaders
In a trade show, plenty of senior executives and top level officials will be there as well. Thus, you get the opportunity to interact with them. And if you manage to convince them about the quality of your products, then it will be extremely beneficial for your company.

4. Develop your brand
If you wish to be successful in the long term, then branding is critical. If you frequently participate in trade shows, people will become more aware of you and will likely trust the quality and reliability of your brand. It’s important to be seen by consumers many times, making another advantage to participating in a trade show the cost factor: is not very expensive when compared to the other forms of marketing. At one place, you get the opportunity to reach out to a large number of people.

5. Product Demonstrations
In a trade show, you will get the chance to give a presentation of your product to visitors. You will be able to explain in detail the benefits and features of your product. This live action gives you a better shot at selling the product.

What Makes a Good Business Card?

Business cards are one of the greatest marketing tools you can have. It is not only cost effective but if designed correctly and with the text, they can be highly beneficial. They’re easy to carry in your wallet and fairly inexpensive. They are useful for any business or company whether it is a large well-established company or a relatively new and unknown company.

It is important that your card makes a great impression on your clients. A well-designed business card can effectively help in flourishing your business. It allows your contacts to see that you have taken efforts to make a creative and catchy card and hence there must be something promising about your company. However, if your printed business card looks sloppy and unprofessional, it might just be thrown away, sit around in a drawer or on a shelf collecting dust.

For your cards to be your biggest asset, it must be designed to perfection with an eye-catching shape, thickness, material, font, copy, and color. Below are some considerations to turn your card into the ultimate cool marketing tool:

1. Quality

A business card demands a certain quality to come across professional. It’s not an expensive branding piece comparatively speaking, but if you don’t spend enough, chances are they’ll look shotty. If you choose to print them yourselves on a printer, it will indeed come off looking very unprofessional, creating a terrible first impression in the minds of your clients.

2. Fine details

Do not ignore the more crucial and fine details on your card such as the company logo. A logo is prominent and should be unique as it represents your business, so invest some effort and time in the design of your logo, so it stands out in the crowd.

3. Thickness and font

A thin, flimsy card, pre-made right off the shelf design is not what you want. Also, the font that you choose must be readable and large enough as the small or unreadable text makes a wrong impression. Sizing of the font is also crucial and must be taken into consideration while designing. You need some contrast between typeface, such as bold, light, large and small, etc.

4. Update your card

Make sure that all the information that you have on your card is current. If any information has changed, such as email or phone numbers, you will come off disorganized as you write the new data on your card with a pen in the presence of your potential client; of course, that shows total incompetence.

5. Maximum usability

You also need to maximize the usability of your business cards Don’t be limited to only one side. Use the back as well for more and add a fresh image or more catchy text. However, people have a habit of scribbling on the back so keep some space.

The bottom line is that you need to have a bold and clearly stated business name and logo, so there’s no confusion as to the type of business you operate. You need to include all your current contact information and any other pertinent information regarding your business. Also, remember less can be more. Don’t over do it and get overly wordy or you’ll lose the interest of fast moving potential clients.

For more helps and tips on making the perfect card, check out this video:

Should You Campaign Through Direct Mail?

You are a small business owner. You have just identified a new product, niche, or a new market that is seemingly unexplored, and you figure that you are destined to pave the ‘final frontier’ yourself. You are all about going to events for networking and have had many successful encounters. Many of the people you’ve met are excited about all their marketing ventures and are delighted to share their tips with you. They’re more excited than ever about their advertising campaigns and have reeled you in.

You are excited to get started with your business; you took off time from your job, decided that you would not go out to lunch with Steve at the pub and you didn’t go to Martha’s 13th Anniversary; there is just one small problem, though:

The cost of advertisements is painfully expensive, with the potential to wipe out your bank account, savings, 401k and your nickel-jar within nothing short of 2 weeks. Not only that, if you did decide to pay for advertisements, your ad would most likely not even show up for a matter of weeks, or even months! That is the valuable time that you, nor anyone else, has to waste.

That is where direct mailing services come into play. They are the affordable, reasonable and a cheap way of buying your way into consumer’s email addresses (or actual mailboxes) for less than a couple of cents! This form of advertisements, namely direct mailing, provides a robust and budget-friendly way to test the conductivity of a market within a matter of days, sometimes as long as a week. You will know sooner rather than later that this is the right cave to jump into in search of your lost gold!

For smaller businesses and up-and-coming corporations, direct mailing is a relatively straightforward, easy, and affordable form of marketing that you can very quickly reap the benefits from. Here are some of its desirable attributes:

Here are some desirable attributes of mail campaigning:

  • You can target the consumers you are marketing specifically for very fast, as opposed to a giant billboard (read disadvantages), or a pop-up Google or Facebook ad.
  • It provides a barrier between you and an overwhelming response that you were not expecting. For some companies, getting ten-thousand responses can be even worse than one-hundred. I know that sounds crazy, but hear me out. If you saw a company offering this fantastic product or service at an outstanding price, and you were considerably interested in it, enough so for you to be one of those who was converted from the ad itself; would you not be let down and almost annoyed by the lack readiness from that particular corporation? This is what happens when a company receives an overwhelmingly positive response that was far quicker than they had originally anticipated. It has the potential to damage a relationship with an investor, business partner or customer before it had the chance even to sprout!
  • Costs can be modest, and even cheap in some cases, depending on the number of emails or physical mail pieces that you plan on marketing to, as well as the category of people that you are trying to market to.
  • You can test out various ‘appeals’ and ‘offers’ to see what people like, and what people have no interest in. You can apply all sorts of different marketing strategies to try to convert as many people as possible, in the most budget friendly, efficient, and time-conserving manner.
  • As related to the tip above, you can mail out the same email or ad that is almost the same but may have a few tweaks in it to test the waters. With a traditional ad, you cannot just change it every day, as you can with direct mail. It gives you speed, freedom, and opportunity wise (marketing-wise) that you would not have found in a traditional physical (billboard, sign, or poster) advertisement.

All of this and more is possible with direct mailing! With this, you can maximize your earnings, profit, and conversion in a way that you would not have previously been able to, so it is a good idea to give it a try. Good luck!

Here are some advantages of Direct Mail Marketing:


5 Tips for Giving a Successful Product Demo

A great product demonstration is one of the most powerful ways of marketing. When you learn how to do it well, you can always count on selling your products on the spot. One reason for this is the customer’s ability to touch and see the product as well as how to use it properly.

There are a few guidelines we’ll share with you to help you achieve a successful demonstration for your business product.

1. Make your demo custom to the buyer
Every prospective buyer is unique and therefore your demonstration should be adjusted to their particular needs. You will often have appointments for your demos at various companies. Do your homework and find out what the company provides, and the types of jobs that are filled there. Do they have websites, blogs, press releases or interviews online? All of the above will help you shape your demo to their unique need. You can alter the demonstration if necessary, based on the team who will be viewing it.

2. Put yourself in your customer’s shoes
You will put your viewers to sleep if you explain each function of whatever product are demonstrating. Showing off each button, or gadget and rambling will be useless. It’s better to produce a scenario based on a typical day in the life of their business workers and explain to them how the product you will show them will solve their particular needs on any given day. Again, to do this, you will need to study their business and find out where they lack so you can present a solution.

3. Practice your demo
Successful demonstrations require a lot of practice because there are so many things you need to pay attention to simultaneously. You need to be able to correctly demonstrate your product, while at the same time discern their questions and responses relating to how you are presenting your product. Additionally, you’ll have to keep within a time frame and be excitedly engaged in what your selling. This will take a lot of rehearsing initially. But with practice, you’ll eventually only need to tweak according to the needs of the client. Don’t think that you’re so clever, that you can pull off a spontaneous demonstration and receive adulation and new sales; it’s just not reality no matter who you are.

4. Make sure you test your product.
It’s imperative that as you practice your presentation, that the mechanics of your product work seamlessly. There’s nothing more incompetent and off-putting than arriving with your product and preparing to boast of its great features only to find that it doesn’t work. It’s nearly impossible to recover from such a disaster and the chances of procuring another time slot to give your sales push another chance is next to nothing. So test your product, and save your sales job.

5. Sell your product. Now.
Never leave a sales demo without taking an aggressive shot at selling your product on the spot. Take the lead by speaking to the manager or team leaders, answering their questions and giving them opportunities to try the product themselves. If you make no attempt to sell on that day, then you have lost your opportunity to sell at all since very often, as soon as people leave they are faced with other pressing responsibilities and needs of the moment.

For a few more pointers check out this link below:


How To Choose The Right Event Center To Make Your Event Special

One of the important things while planning an event is the venue where you will hold your event. Once you have finalized your event objectives, goals and everything is set, you now need to think about the right event center to hold it. Here are considerations in finding the best event center for your industry conference.

Conduct Adequate Research

First, start doing research. Know all the various options that you have with booking event centers by doing thorough online research. Take your time looking for centers and compare all the available event centers with your goals and needs of the conference.

Consider the Location of the Event Center

The location should be a place that is easy to locate by your guests. It does not need to be a popular hotspot, but it should be a place that has landmarks and can easily be located whether or not your guest is going there by car or by public transportation.

Consider the Size of the Event Center

The next thing you need to consider is the size of the event center. It should be able to accommodate all guests and everything that you will be putting inside it. The people should be able to move around the place easily and can dance if that is included in your program. The Internet is the best option to take a look at event centers, and if you have several places on your list, then you can visit them and see if the size of the event center will suffice the number of guests.

Meet With the Management

When you visit the place, ensure that you meet with the management of the event centers in that particular place in order to discuss all necessary things with them. Vital things like what are the things that you can bring in, the facilities they have and packages that they can offer you. You can also ask for discounts or freebies that they can throw in so you can save money.

Talk To the Catering Staff

Besides from the management staff, talk to the catering staff of the event center. You should plan the menu with the chef depending on the proximity of an affair. List different dishes that will cater to the different tastes of your guests. Ensure that there are vegetables and meat so vegetarians and meat lovers will also enjoy the food served.

Determine the seating arrangement of the event centers

If it is any corporate event, then you can consider having chairs all lined up similar to a theater. If there will be networking involved, then you can choose for seating arrangement with round tables so people can mingle with people from the industry.

Go For the Best Bargains

Make sure that you take the time to contact several event centers. This will allow you to run some comparisons on the location, features, amenities, group rates, and other relative factors before making the final call. After having completed this guide, you can confidently book that center event venue.